brand identity & packaging design

Inspired by a night out in Tribeca, New York, Winklepicker was born of a desire to offer the consumer a new excitingly versatile and superior spirit.

 

Complimented with hints of vanilla & lime, this chipotle spiced gin liqueur is not only an impressive addition to a mixologist’s armoury but also a new generation of premium shot to be paired with craft beers and food.

 

Crafted to accompany you on your night out, Winklepicker illustrates a journey through Tribeca with music venues, basement clubs, card games and after parties. The red side strip is topped and tailed with elaborate detail found at the top of the cast iron buildings found around Tribeca.

 

All of this surrounds a heart. After the harsher elements (the head and the tail) have been removed, all that remains is the very best of the distilled liquid.

 

‘The heart of the spirit.’

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Winklepicker is an illustrative collaboration with well respected artist DZO Olivier.

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