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brand identity & packaging design
The Canterbury Ales
Ales of Character
Geoffrey Chaucer (b.1343-d.1400), known as the Father of English literature, is widely considered the greatest English poet of the middle ages. Chaucer's masterpiece was a collection of 24 stories called the Canterbury tales, this is the inspiration for brewery owner Martin Guy's range of characterful ales.
Each ale is based on one of his storys, and each features a main character. The detail and embelishments around the pack are also inspired by events in each Tale.
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The logo itself is a contemporary take on the 'blackletter' style of script commonly used during the middle ages and reflects the breweries modern approach to brewing and ingredients using traditional methods.
Previous design
What the client said
When re-branding the Canterbury Ales I was looking for a strong identity that reflected the balance between the heritage of the name and the contemporary nature of the product. Sean helped me achieve the branding I was looking for through an intuitive and creative process, offering various potential solutions before homing in on the final look. The results were exactly what I was looking for, and feedback from my customers has confirmed that the new labels have boosted sales significantly at retail
Martin Guy - The Canterbury Ales
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