Made with love. (& Chickpeas)

Ramona’s Heavenly Houmous tastes amazing – a lot of love and care goes into the product. And the designs clashing colours marked them out as a brand with spirit. But the previous branding lacked both distinctiveness and the warm personality of founder (and living embodiment of the brand) Ramona Hazan. The design strategy was to introduce a mascot who could embody their spirit as a ‘bringer of plenty’. When you are called ‘heavenly’ it makes sense to invoke the mythic. And the design was intended to carry all the personality and craft one might expect from a brand which really puts its heart into the things it makes.

Sand Creative worked collaboratively with Silas Amos on this project who guided the project with brilliant strategy and creative direction.