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brand identity & packaging design
Goody Ales
Good Cheer 3.6%
A Fresh Golden Ale - formerly known as Good health.
Formerly known as an ale called Good health - (the winner of the Taste of Kent awards for best Kentish beer 2015), we wanted to continue the feeling of 'a toast'.
We chose a muted grey colour palette to offset the vibrant sleeves of the colourful characters who are celebrating.
The Golden liquid contained within this bottle is hinted at with the choice of the gold foil treatment for the pints.
Illustration - Sean Harvey & Alex machin.
Featured on. Click logo for link.
What the client said
'Sean at Sand Creative has re-designed our brand and created an impressive new look for our company.
He is a charming, friendly professional who has a positive attitude to all aspects of his work. His bottle label and pump clip designs are loved by our customers and admired by or competitors. - We are now intending that he takes over all design work for us'
Karen Goody - Owner of Goody Ales
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