brand identity & packaging design

At Dudda’s Tun they pride themselves on pressing their own apples grown at Pine Trees Farm, always fermenting from 100% freshly pressed juice, and using wild yeasts to produce cider true to their unique region in the heart of Kent.

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Dudda is believed to have been an 11th century person who set up a farmstead (Tun), which over hundreds of years became a village, known today as Doddington.

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Sand Creative worked with Dudda's Tun to refresh their previous packaging and identity by seeking to step away from the cider category clichés, drawing a line under its previous cream and brown tones and moving towards a more vibrant colour palette, with a more contemporary, upbeat feel.

All elements from logotype to illustration style have been revisited.

 

The famous Dudda character is still central to the brand and he has taken on a variety of poses, reminding us that this is a brand that looks on 'The fun cider life.'

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