Cyrano Roxane Armagnac

Cyrano Roxane

The Spirit of love

Armagnac is the oldest brandy in France. It is a grape-based spirit with a 700 year old history. It is produced in the region it’s named after – Armagnac, in Gascony, Southwest France.

We created the brand identity and packaging for Cyrano Armagnac, inspired by the legend of Cyrano de Bergerac.

The famous french play written in 1897 by Edmond Rostand is based on the real life character from 17th century France.

Cyrano, is a soldier and a poet and is in love with Roxane, but he is too ashamed to admit it because of his big nose. When a Gascon cadet, Christian, falls for Roxane, he asks for Cyrano's help in sharing his feelings. Cyrano writes love letters signed with Christians name, and Roxane doesn’t realise that it’s Cyrano's words she falls for.

She marries christian, and Cyrano continues to keep the other mans secret, even after tragedy strikes.

The Cyrano range includes not only the 25 and 50 year old blends , but a younger clear, fresh and fruity Armagnac called Roxane,

that is perfect for a bartenders armoury of spirits for their cocktails. We positioned Cyrano Roxane as a distinctly separate offering to the aged Armagnacs, but with a clear and strongly branded link.

Small details include one of Cyrano's famous quotes. 'A kiss is a rosy dot over the 'i' of loving.'

For amazing cocktails with Cyrano at the heart click this link

Winner of the people's choice for the Creative pool annual 2017

The Drum's Creative work of the week

Featured on The Dieline and Packaging & POTW. Click logos for links

What the client said

We are very happy in having chosen Sand Creative for telling Cyrano's story.

Cyrano's image is not only making a good first impression, but it's creating the desire in first-time buyers to purchase our products. Crucial for a start-up like ours.

Important to highlight that we are based in France and for the most part have worked together, remotely, at anytime, and with great effectiveness."

Cesar Kuberek - Cyrano Armagnac