brand identity & packaging design

Debonair Tea Company was founded in late 2014 by Kent-based couple Louisa Latham and Philip Johnson.

Tired of seeing both good and poor quality tea served badly, the pair began to think of ways to improve the nation’s tea drinking experience.

They believed it was possible to source, create and serve high quality tea without pretense and set upon their mission to make exceptional tea a daily pleasure.

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We worked with Debonair to refresh their existing identity and packaging.  A new teacup icon was conceived and the Debonair capital D was hidden in the handle of the cup.

Once this was done we cleaned up the existing core packs making them clearer, less cluttered with a more contemporary feel.